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    <loc>https://www.louese.com/blog/from-empathy-to-compassion</loc>
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    <lastmod>2024-11-29</lastmod>
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      <image:title>blog - Avoid the Drama. Practice Authentic Compassion - Make it stand out</image:title>
      <image:caption>The handy chart used to describe the difference between empathy and sympathy.</image:caption>
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      <image:title>blog - Avoid the Drama. Practice Authentic Compassion - Make it stand out</image:title>
      <image:caption>Pity is emotional detachment, the acknowledgement of the issue: "poor you". Sympathy is caring about someone's suffering, but trying to minimise, make better, or silver-lining the problem away "At least your problem isn't....(something worse)". Empathy is when the listener feels another's suffering within themselves, and making an effort to place themselves within. Compassion is the motivation to change or relieve someone's suffering. A call to action.</image:caption>
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      <image:title>blog - Avoid the Drama. Practice Authentic Compassion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.louese.com/blog/the-typographic-systems-a-further-look</loc>
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    <lastmod>2024-10-30</lastmod>
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      <image:title>blog - The Axial Typographic System: a further look.</image:title>
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      <image:title>blog - The Axial Typographic System: a further look.</image:title>
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      <image:title>blog - The Axial Typographic System: a further look. - Make it stand out</image:title>
      <image:caption>Monument to commemorate the Third International, 1919-20 (litho), Vladimir Tatlin / Shchusev Russian Architecture Museum / Sputnik / Bridgeman Images</image:caption>
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      <image:title>blog - The Axial Typographic System: a further look. - Make it stand out</image:title>
      <image:caption>Spread from Raygun Magazine. Year unknown.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605c99e327e20e4223659bc6/a2343bfc-b662-48b8-b035-d1d3d12159b9/Axial_Locked_tomb.png</image:loc>
      <image:title>blog - The Axial Typographic System: a further look. - Make it stand out</image:title>
      <image:caption>"You sawed open your skull rather than be beholden to someone. You turned your brain into soup to escape anything less tahn 100 percent freedom. You put me in a box and buried me rather than give up your own goddamned agenda. Harrowhark, I gave you my whole life and you didn’t even want it. Actually scratch that, the main thing I should have said was ‘SQUATS ARE A START, OR A COUPLE OF STAR JUMPS, THE’RE NOT DIFFICULT’”</image:caption>
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      <image:title>blog - The Axial Typographic System: a further look.</image:title>
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      <image:title>blog - The Axial Typographic System: a further look.</image:title>
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      <image:title>blog - The Axial Typographic System: a further look.</image:title>
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      <image:title>blog - The Axial Typographic System: a further look.</image:title>
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      <image:title>blog - The Axial Typographic System: a further look.</image:title>
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    <image:image>
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      <image:title>blog - The Axial Typographic System: a further look.</image:title>
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    <loc>https://www.louese.com/blog/typographic-systems-at-the-nhm</loc>
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    <lastmod>2025-02-16</lastmod>
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      <image:title>blog - Typographic Systems at the Natural History Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - Typographic Systems at the Natural History Museum</image:title>
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      <image:title>blog - Typographic Systems at the Natural History Museum</image:title>
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      <image:title>blog - Typographic Systems at the Natural History Museum</image:title>
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      <image:title>blog - Typographic Systems at the Natural History Museum</image:title>
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      <image:title>blog - Typographic Systems at the Natural History Museum</image:title>
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      <image:title>blog - Typographic Systems at the Natural History Museum</image:title>
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      <image:title>blog - Typographic Systems at the Natural History Museum</image:title>
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      <image:title>blog - Typographic Systems at the Natural History Museum - Make it stand out</image:title>
      <image:caption>There was a heated discussion as to whether the new logo (which I am still getting used to was only dilatational (which is clearly is) or if it also had a radial aspect to it. What do you think?</image:caption>
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    <loc>https://www.louese.com/blog/a-visit-to-the-ikon-gallery</loc>
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    <lastmod>2024-10-27</lastmod>
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      <image:title>blog - A visit to the Ikon Gallery</image:title>
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      <image:title>blog - A visit to the Ikon Gallery</image:title>
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      <image:title>blog - A visit to the Ikon Gallery</image:title>
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    <image:image>
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      <image:title>blog - A visit to the Ikon Gallery</image:title>
    </image:image>
    <image:image>
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      <image:title>blog - A visit to the Ikon Gallery</image:title>
    </image:image>
    <image:image>
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      <image:title>blog - A visit to the Ikon Gallery</image:title>
    </image:image>
    <image:image>
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      <image:title>blog - A visit to the Ikon Gallery</image:title>
    </image:image>
    <image:image>
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      <image:title>blog - A visit to the Ikon Gallery</image:title>
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  <url>
    <loc>https://www.louese.com/blog/what-belongs-in-a-museum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605c99e327e20e4223659bc6/1625473243244-43LOQCZCBEHJTEEWFTKQ/6000BDB7-2BB2-4F97-BE1D-AF49A7363E3B.jpeg</image:loc>
      <image:title>blog - What belongs in a museum - Make it stand out</image:title>
      <image:caption>With a Smile Mimmo Rotella, 1962. Tate.</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - What belongs in a museum - Make it stand out</image:title>
      <image:caption>Untitled. Multiple Artists. In a subway somewhere near the Bankside Galleries, 2021</image:caption>
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  </url>
  <url>
    <loc>https://www.louese.com/blog/typoetry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605c99e327e20e4223659bc6/1625394758107-J9ZVHI7ZFEPXQB1GPEST/42DD3FC0-CD05-49DF-955C-F23133C28D00_1_105_c.jpeg</image:loc>
      <image:title>blog - Typoetry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605c99e327e20e4223659bc6/1625395680966-Z79KHVV25JAOBJ0ZZRTC/E9BEA837-B238-4B77-8A4D-776EB5EBE75F_1_105_c.jpg</image:loc>
      <image:title>blog - Typoetry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605c99e327e20e4223659bc6/1625399958473-08RY0RBGI0RQ2MF3PR9U/E26F83AD-402D-4E27-8F43-2B9898787373_1_105_c.jpg</image:loc>
      <image:title>blog - Typoetry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/605c99e327e20e4223659bc6/1625400729325-C3Q5DCZI2OW9TFMCPDS9/8D7B1338-EC7D-4D31-A7E2-1F2E96FCE4F9_1_105_c.jpg</image:loc>
      <image:title>blog - Typoetry - Make it stand out</image:title>
      <image:caption>Augusto de Campos’s Lygia Fingers, a poem from 1953 for his wife-to-be, Lygia Azeredo, highlights the international tendencies of concrete poetry; it appeared in a portfolio of concrete poems by European and Brazilian artists issued by the German printer and publisher Hansjörg Mayer in 1964. From 13 visuelle Texte (Stuttgart: Edition H. Mayer, 1964). The Getty Research Institute, 1357-116. Courtesy Augusto de Campos</image:caption>
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    <image:image>
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      <image:title>blog - Typoetry - Make it stand out</image:title>
      <image:caption>Forsythia, Mary Ellen Solt, 1965. From Flowers in Concrete (Bloomington, 1966), n.p. 94-B19512 copy 2. Gift of Susan Solt. Courtesy of the Estate of Mary Ellen Solt</image:caption>
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      <image:title>blog - Typoetry - Make it stand out</image:title>
      <image:caption>Cork/Net, Ian Hamilton Finlay. From The Blue and the Brown Poems (New York: Atlantic Richfield Company &amp; Jargon Press, 1968). The Getty Research Institute, 2016.PR.36. By courtesy of the Estate of Ian Hamilton Finlay</image:caption>
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  <url>
    <loc>https://www.louese.com/blog/artofbalance1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-22</lastmod>
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      <image:title>blog - ART of Balance</image:title>
      <image:caption>hand drawn by the client</image:caption>
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    <image:image>
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      <image:title>blog - ART of Balance - Make it stand out</image:title>
      <image:caption>Round 1 with brushes and pathfinder tools</image:caption>
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    <image:image>
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      <image:title>blog - ART of Balance - Make it stand out</image:title>
      <image:caption>Her handwriting which I tried to find a good balance in a typeface</image:caption>
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    <image:image>
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      <image:title>blog - ART of Balance - Make it stand out</image:title>
      <image:caption>ART can look very similar to ARP even if the P is backwards</image:caption>
    </image:image>
    <image:image>
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      <image:title>blog - ART of Balance - Make it stand out</image:title>
      <image:caption>grafolita script</image:caption>
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    <image:image>
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      <image:title>blog - ART of Balance - Make it stand out</image:title>
      <image:caption>Second direction from client. Seeing it as stacked.</image:caption>
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    <image:image>
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      <image:title>blog - ART of Balance - Make it stand out</image:title>
      <image:caption>exploration of colour, 2 colour vs 1 colour and open vs filled.</image:caption>
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      <image:title>blog - ART of Balance - Make it stand out</image:title>
      <image:caption>Settled identity for ART of Balance</image:caption>
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  <url>
    <loc>https://www.louese.com/blog/category/Birmingham</loc>
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  <url>
    <loc>https://www.louese.com/blog/category/UXR</loc>
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    <loc>https://www.louese.com/blog/category/logotype+design</loc>
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  <url>
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  <url>
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